Privacy Policy

This privacy notice for Lazy SEM Ltd ("we", "us", or "our") describes how and why we collect, store, use, and share ("process") your information when you use our services ("Services"), including:

• Visiting our website at https://lazysem.com or any subdomain that links to this policy
• Signing up for or using our SaaS product (content briefs, similarity checker, URL monitoring)
• Engaging with us for marketing, support, or events

If you have questions, conflicts, or do not agree with this policy, please stop using the Services and contact us at info@lazysem.com.

SUMMARY OF KEY POINTS

TABLE OF CONTENTS

• What Information Do We Collect?
• How Do We Process Your Information?
• What Legal Bases Do We Rely On?
• When and With Whom Do We Share Your Data?
• Cookies & Tracking Technologies
• Social Logins
• Data Retention Policy
• Data Security Measures
• Children's Privacy
• Your Privacy Rights
• Do‑Not‑Track Signals
• Notices for California & Other US Residents
• Updates to This Notice
• Contact Information
• How to Review, Update or Delete Your Data

1. WHAT INFORMATION DO WE COLLECT?

Personal Information You Provide

• When registering: name, email, organization, billing details (if subscribing)
• When contacting support or sales: messaging and support dialogue
• If you participate in feedback or surveys: responses and any contact information

Automatically Collected Information

• IP address, browser type, device type, operating system
• Usage logs: timestamps, accessed pages, API calls, features used
• Geolocation (via IP only)
• Cookie and tracking data for analytics and performance monitoring

2. HOW DO WE PROCESS YOUR INFORMATION?

We may process your data to:

• Create and manage user accounts (authentication, feature access)
• Deliver SaaS features, content briefs, similarity checking, monitoring alerts
• Provide support and respond to inquiries
• Send service-critical messages (billing, system updates, outages)
• Send marketing communications if you've opted in
• Analyze product usage, conduct A/B testing, improve UX
• Prevent fraud and unauthorized access
• Comply with legal requirements

3. LEGAL BASES FOR PROCESSING (EU/UK/EEA users)

If you are in a jurisdiction like the EU or UK, we rely on:

• Consent: for marketing emails or optional features
• Performance of a contract: to deliver subscriptions, features
• Legitimate interests: analytics, fraud prevention, product improvement
• Compliance with legal obligations: tax reporting, law enforcement requests

4. WHEN AND WITH WHOM DO WE SHARE DATA?

We may share your personal data in the following cases:

• Service providers: payment processors (e.g. Stripe/PayPal), cloud hosting, email/analytics tools
• Business transfers: e.g. merger, acquisition, financing
• Legal obligations: to comply with subpoenas, government requests, or to protect rights
• With your consent: if we inform you and you agree

5. COOKIES & TRACKING TECHNOLOGIES

• We use cookies and similar tools (web beacons, pixels) for logging in, session management, analytics, and feature usage.
• You can disable cookies in your browser—but this may affect functionality (e.g. staying logged in or receiving alerts).
• Refer to our separate Cookie Policy for full details.

6. SOCIAL LOGINS

If you register or log in using Facebook, Google, or similar, we obtain only the profile data you authorize (usually email and name). We use this information solely for account creation and login; review that provider's privacy terms for their data practices.

7. DATA RETENTION

• We retain personal data for as long as your account is active or as needed to fulfill service obligations.
• After account deletion, we will delete or anonymize your data unless required to retain it for legal compliance (e.g. financial records).
• Backups may persist for a limited time in compliance with our retention policies.

8. DATA SECURITY

We implement standard technical and organizational safeguards: encryption in transit (SSL/TLS), secure data centers, access controls, and regular audits. While we strive to protect your information, no online system can guarantee complete security—transmission is at your own risk.

9. CHILDREN'S PRIVACY

We do not knowingly collect data from individuals under 18. If discovered, we will promptly delete such data and terminate related accounts.

10. YOUR PRIVACY RIGHTS

Depending on your region (e.g. GDPR, CCPA), you may:

• Request access to or correction of your data
• Request deletion or restriction of processing
• Opt out of marketing communications
• Withdraw consent where processing is consent‑based
• Lodge a complaint with a supervisory authority (EU/country‑specific or CCPA enforcement agency)

To exercise your rights, email info@lazysem.com or use your account interface if available.

11. DO‑NOT‑TRACK CONTROLS

We do not currently respond to browser Do‑Not‑Track signals, as no universal standard has been adopted. If this changes, we will update this policy accordingly.

12. SPECIFIC NOTICE FOR CALIFORNIA RESIDENTS

If you live in California, you may have additional rights under the CCPA and CPRA, including:

• Right to know what personal information we collect, use, share, or sell
• Right to request deletion or disclosure
• Right to opt out of the sale or sharing of personal information (note: we do not currently sell personal data)
• Right to non-discrimination for exercising these rights

Contact info@lazysem.com for more information or to initiate a request. Verification may be required.

13. UPDATES TO THIS PRIVACY NOTICE

We may update this notice periodically. When we do, we'll revise the "Last updated" date. Substantial changes may result in email notifications or prominent in-product alerts. We encourage you to review this page regularly.

14. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may contact us at:

If you are an EU resident and believe we are unlawfully processing your personal data, you also have the right to lodge a complaint with your local data protection authority. Our lead supervisory authority is:

15. HOW TO REVIEW, UPDATE OR DELETE YOUR DATA

You may review or delete your account data by contacting us or using self‑service tools if provided. We'll respond within applicable legal timeframes and may need verification before fulfilling requests.